Your Consultation
We discuss your services, requirements and research findings
A clearer path from website visit to enquiry
My name is Tom and I write clear website copy, organise the information your customers need and build enquiry forms around your services.
Each form asks relevant questions, making it easier for visitors to explain what they need and for you to respond. Book a free consultation to discuss how your website could work better for your business.
Book a free consultation
Transparent Pricing
No-obligation consultation
I’ve used Tom multiple times on a freelance basis and wouldn’t hesitate to use his services again
Jake Hughes
Otelli Marketing
What your website project includes, and what it doesn’t
What's included
Opportunity Analysis
Fault-tolerant enquiry system
On-site SEO & AI Optimisation
Copywriting
2 months support
How it works
Share details
You'll fill in a fact sheet about your company, services and the tools or integrations you need
Get a proposal
I'll send a proposal outlining inclusions, exclusions, costs and how changes are priced.
From uncertainty to enquiry
Turn scattered customer questions into clear next steps
Why you’re here
Visitors may not find the information they need to assess whether a service fits.
Unclear enquiry paths can make it harder for visitors to express their needs.
Generic enquiries can leave businesses with extra administration to sort through.
Why it matters
With answers at hand, visitors could judge whether your service fits and decide to enquire.
Instead, they may spend that moment searching for answers - and leave without exploring their options.
There is a solution
I organise research and facts into clear signals so visitors can judge whether your service fits.
That clearer information can also help AI agents make recommendations and search engines match relevant queries.
Help visitors understand, decide and take the next step.
Explore an example website
From a customer question to a useful enquiry
Alderwick Commercial Heating brings the approach to life. Explore a complete example website, from service information and supporting stories to a guided maintenance enquiry.
Opens in a new tab, so you can come back here.
Fictional demonstration
Alderwick Commercial Heating
Alderwick is a fictional company created to demonstrate the website and enquiry experience. Its team and customer stories are illustrative; this is not a client results case study. The demonstration does not send a live enquiry.
From first conversation to launch
What we handle, what you provide, and when
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My responsibility
Consultation
Breakdown of your current site
Understanding your business
Initial thoughts
15–30 mins
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My responsibility
Proposal
Details of the project
Terms
Support information
1 day
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Your task
Fact sheet
Your company
Your services
Your resources
Confirm the research and discussion
Before this stage: review the proposal and pay the deposit.
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My responsibility
Plan
Research report
Wireframes & copywriting
Design guidelines
Around 4 days
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My responsibility
Build
Interactive design preview
Website development
Around 2 days
Before this stage: review the plan. Payment reaches 50%.
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My responsibility
Deploy
Deployment to my server or your own Cloudflare account
2 days
Before this stage: review the website. Payment reaches 100%.
Timings are indicative, not a fixed delivery promise. We’ll agree the schedule around your project, the information needed and review stages. Payment gates show what is due before the next stage begins.
Keeping your project moving
I'll need accurate facts, suitable images or other supporting material, any agreed account access and your feedback at the review stages. While I have the information needed to continue, you'll receive at least one project update a week. If I'm waiting for something, I'll send weekly reminders unless you've asked to postpone.
Research findings may be discussed at the consultation; the full report is supplied after the deposit. We'll agree the project schedule around the work and the information needed.
Built around the way you work
Content management that fits your existing tools
Updating your website shouldn’t mean rebuilding the way your business works. I can connect the tools you already use or help you choose a suitable way to manage content. We’ll start with what needs updating and who will look after it.
Connect your existing CRM
Keep working with the customer records and processes your team already uses, with a connection scoped around what your website needs.
Link your recruitment platform
Give visitors a clear route to current vacancies and applications through the recruitment system you use.
Choose a content platform
Use a headless content solution such as Airtable or Sanity to manage information separately from the website design.
Build something specific
Where an existing tool doesn’t fit, we can scope bespoke management around the information and tasks you need to handle.
We’ll agree the right setup, access requirements and integration scope before the build. Your proposal will identify included work, any additional development and third-party subscription costs.
From plan to handover
Deliverables & support
You’ll have a clear record of the thinking behind your website, the plan for building it and the support we’ve agreed. The full Opportunity Analysis & Site Plan is supplied after your deposit.
Your Opportunity Analysis & Site Plan
Research you can refer back to
A research report bringing together customer questions, industry context and opportunities for your website.
An agreed set of facts
A company and service fact sheet, so the copy and design start with accurate information about your business.
A practical plan for the build
Your pre-design and development plan, including the wireframe, copywriting and design guidelines.
Ownership, hosting and support — agreed before payment
Ownership, hosting and support — agreed before payment
Your proposal sets out ownership of the website, source files, content, domain and accounts; any licence restrictions; and managed or self-hosted responsibilities. It also covers backups and restoration, missed-enquiry recovery, provider or service unavailability, transfer help and how faults against the agreed acceptance criteria will be handled. Payment stages alone do not define refund or remedy rights.
Request your free kick-off consultation
Choose an available time window and optionally add a preferred specific time. I'll email to confirm the time or offer an alternative, then send your meeting invitation.
Requesting a consultation doesn't commit you to buying a website. If you'd like to continue after the discussion, I'll send a project proposal.
Still have questions?
If I haven't answered all of your questions don't hesitate to get in touch!
Send me a message
How much does this cost?
I try to be as transparent with my pricing as possible.
Check out my pricing